Every marketer should try to personalize the content of their website. When you tailor your site to appeal to the interests of each visitor, you increase your chances of conversion by thirty-five percent. This is a massive improvement from the ten percent conversion rate you’ll have with a generic text-based site that doesn’t cater to anyone specifically. Personalization also saves time and money on customer acquisition as it increases people’s likelihood of trusting your business over one that doesn’t know what they’re talking about.
In today’s world, everyone has access to information online, so it’s worth investing in yourself and understanding how your customers think and what they want; this will help you provide them with content that makes sense for their lives and interests.
1. Excellent Converting Calls to Action.
Once your site has been personalized by professionals like Zesty.io, it will come in handy if you decide to make a call to action. You can direct people to a specific landing page using call-to-action buttons or a more general set of buttons that can be tailored for anyone who is interested in your content.
2. Increased trustworthiness.
Making a difference matters more to your customers than making a sale, so personalizing your website will show them that you care, which increases the chance they’ll trust you. A trust confidence ratio of 100% will result in a 67.5% higher likelihood of making a purchase.
3. Better conversion rates.
Just because your website is personalized, it doesn’t mean the content won’t be compelling to the people who find your site. The content is more likely to be relevant to your target audience, which means that by tailoring to them, you’ll have a greater chance of engaging them with call-to-action buttons on their posts and placing links for more information at the end of each page.
4. An increase in organic traffic.
A seventy-five percent of the consumers that visit a retailer’s website are looking for information, but only thirty-four percent of them will actually purchase something from that site, so you should tailor your site to the interests of your audience. Research shows that personalized content gets more shares and more visits than generic ones, which results in higher conversions and more purchases on any given visit to your site.
5. Better engagement by different visitors.
People who have visited a website before will be keen to create an account and interact with the page again, making it a great time to use call-to-action buttons that they are familiar with. This can help drive your brand forward, as the more a person interacts with your site, the more likely they are to recommend it to a friend.
6. Easier product development.
Your customers will value you for your products and services, so if you tailor your website around them, you’ll find it more convenient to deliver what they want. When creating a product or testing the waters of a new market, it is much easier to get information if you know who is looking at your site, so this will save you money down the line in terms of what products sell and which ones don’t.
Conclusion
Modifying your website to make it more consumer-centric will improve your business and show that you really care about your customers. Personalization is just getting better and better all the time, so it’s a good idea to start thinking about it now.
