Thanks to the internet and technology in general, there are so many ways to market your business and many of them are very effective in generating customers and making a profit. You can get the best SMS for healthcare and other niches with marketing experts at Textedly who will guide you every step of the way. Below you can find just some of the benefits of text messaging marketing in 2022 and beyond.
It is direct and quick
Research has shown that 97% of SMS messages are read within 15 minutes of delivery and that is really essential with this type of marketing. There are reasons why companies often ask for your phone number and that is so that they can send you promotional messages, which is known to really work!
It works well with other channels
Having several different marketing techniques is important and SMS marketing is known to work well in combination other methods, particularly social media and email. When you are covering all avenues in this way, you are more likely to build a loyal fan base. You can also mention your emails/social media content in text messaging, which has proven to offer much better conversion rates.
It helps you understand your customers
Understanding your customers and target audience is really important with any business and SMS for healthcare can help you do just that. You can include surveys in your messages and when your customers fill in that survey, you will know how better to approach them and what they might be interested in.
Customer engagement will be increased
It is really important to interact with your customers to build trust and it is known that customers value lots of different information from their favorite brands. SMS marking will help you to change things up and also show that you care about the needs of your target audience. On the whole, this type of interaction guarantees better customer engagement and therefore, better sales.
It allows you to track and improve
Analysing how your customers respond to your SMS marketing means that you will be constantly gathering information on how to improve. If some texts do better than others, for example, you will be able to look at what you are doing right and wrong. By using this information, you will be able to keep growing and improving, which your customers will notice and appreciate too!
